Data?driven mergers and personalization
نویسندگان
چکیده
This article studies tech mergers that involve a large volume of consumer data. The merger links the markets for data collection and application through consumption synergy. merger-specific efficiency gains exist in market due to synergy data-enabled personalization. Prices fall but generally rise as are extracted away personalized pricing. When is enough, can result monopolization both markets. We discuss policy implications including various remedies.
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ژورنال
عنوان ژورنال: The RAND Journal of Economics
سال: 2022
ISSN: ['0741-6261', '1756-2171']
DOI: https://doi.org/10.1111/1756-2171.12398